Tower-Ful

Only steps from Harborside Pool Club, Tower is a meaningful milestone in The Boca Raton’s evolution into A New Golden Era.

The Boca Raton welcomes the reopening of Tower, the 27-story hotel that has locked in its place as one of the most iconic buildings in the region. The fully reimagined space is the fifth hotel in the property’s portfolio, following a $65 million transformation that includes expansive suites, breathtaking vistas and distinct programming that delivers an unmatched experience for the whole family.

Only steps from Harborside Pool Club, Tower is a meaningful milestone in The Boca Raton’s evolution into A New Golden Era. “Tower further defines The Boca Raton as one of the world’s most distinguished resorts and private clubs, setting a new standard for luxury hospitality,” says Daniel Hostettler, President & CEO of The Boca Raton.

Tower’s story began in 1969 when it opened as Boca Raton’s tallest building. Paying homage to its original pink facade, Tower’s exterior has been refreshed to a light coastal-pink hue. Restoring the allure of the building is integral to its new chapter, as envisioned with Jorge Garcia, CEO of architecture firm Garcia Stromberg, who collaborated with designers from Rockwell Group to transform the space.

As guests enter Tower, warm contemporary coastal interiors envelop each space. The second-level Tower Lounge features beautiful views of the pool and sparkling Intracoastal. The lounge and meeting area features a communal area and bar that includes complimentary morning pastries and juices, plus an assortment of afternoon snacks. As a special weekend treat, a pop- up sundae bar creates a sweet social scene for kids of all ages.

Opportunities to unwind abound, from a listening lounge with beautifully crafted headphones by premium audio brand Master & Dynamic, an area to partake in a friendly competition of classic games such as chess, and an exclusive book lending library curated in partnership with Assouline.

The hotel’s 224 guest rooms and suites have been fully reimagined into bright and airy abodes with warm wood accents. Each guest room features sweeping views of the Atlantic Ocean and coastline. “We redesigned the rooms with a contemporary coastal feel imbued with a sense of casual luxury to flaunt the spectacular 360-degree views,” says Shawn Sullivan, Partner at Rockwell Group.

The customizable accommodations are ideal for multi-generational families and groups of friends. At the height of elegance, a Presidential Suite offers stunning spaces and added touches such as antique-inspired binoculars by local creators Luxxoptica.

Exclusive amenities at Tower include the culinary experience Bagels in Bed. Enjoy room service for the entire family with the world-famous bagels from Sadelle’s, complete with an array of “schmears” and accouterments that can be enjoyed right in bed.